What Do You Mean by “Writing SEO Content”?
To comprehend what a digital marketer means when they mention writing SEO content, it can be helpful first to understand the phrase in its simplest form:
- “SEO” refers to Search Engine Optimization, which is simply the practice of improving a website so folks can track it down on significant search engines like Google, Bing, & Yahoo.
- When we say “content,” this can be a wide range of material (more on that later) that lives on the web.
SEO Content is all about attracting additional search engine clickthroughs.
Unfortunately, we can’t tell you every single thing we know about optimizing content for search engines here; simply because that’s how we earn a living. But to understand what we offer your business, here’s a simple outline of what it takes to be successful when writing SEO content in 2020:
- Keyword Research: To bring in additional traffic from search, you must be a master of keyword research before you even begin to write. It’s imperative to focus on keywords that already garner a healthy amount of volume – in other words, you essentially write with a particular direction in mind while staying on a topic that people are already searching for.
- Keyword Optimization: Knowing when and where to use keywords while writing SEO content leads to maximum relevance scores from Google.
- Content Organization: Content on your website needs to be arranged sensibly. It is excellent for your SEO, but it also helps visitors on your site discover any other relevant content you have to offer very quickly.
- Content Promotion: After you write something, you’ll want to quickly increase the visibility of that new content by sharing it to all of your connected social networks while simultaneously attracting backlinks to your content (you’ll also want to focus on your internal linking structure).
📌 ALSO: A Quick Word on Search Ranking Intent
Pleasing the search engines (who will return the favor with better search rankings over time) is one thing. However, you also need to consider your potential customers, and to do this, you must offer value within your content that far exceeds your search engine optimization methods. Please keep in mind that if your only goal is search engine traffic (hits), you will likely be disappointed.
Don’t ever try to “fake” it when you write SEO content if all you’re trying to do is obtain a high rank and bring in clickthroughs. As a rule of thumb, if your content doesn’t provide any additional value to a search engine user, just press “delete” and try something else. Websites that choose to go this route and encourage “thin,” low-value content can expect to be heavily penalized by Google. Google has been accelerating the rate at which they lower rankings for these kinds of spammy websites for quite some time now.
We’ve seen several of our clients’ Spokane & Spokane Valley competitors get knocked down by recent changes to Google’s algorithms. Many sites have been slowly losing their existing rankings because they’re either unaware of established webmaster guidelines, or they simply haven’t looked into how they can go about writing SEO content in an appropriate fashion.
One last thing to note is that Google monitors all web traffic because of their Google Analytics product – which everyone uses. Because of this, they can measure poor web properties with high bounce rates and, conversely, meager conversion rates (sales/leads).
When Google measures your business website, will you make the grade?Contact us for a FREE evaluation to see if we would be a good fit for your business!
We help our clients craft custom articles and blog posts designed to be paired up with branded social media graphics & 100% unique copywriting.
You might also be interested in our article on the Pitfalls of doing your SEO. You might also like to read about content optimization from Google.