Alpine Auto Glass

Auto glass is Safelite's category. They have a bigger budget, a larger truck fleet, national TV spend, and a mobile app. On its home turf — Spokane Valley — Alpine ranks #1, ahead of Safelite and every other shop. Across Spokane proper, it sits second only to the national chain on the highest-intent, ready-to-book queries, ahead of every other local shop in the city.

The strategy was tight from the first week: service-specific landing pages, Spokane geographic bonding built into the entity structure, and intent-first content built for customers who already knew they needed the work done. No chasing commodity volume or fighting Safelite on brand searches that weren't winnable.

From a baseline of 131 tracked keywords and 137 monthly organic sessions, Alpine expanded to 309 tracked keywords and 269 monthly sessions in five months. Doubled traffic. Eleven organic #1 rankings on Spokane auto glass terms.

Now, Alpine owns #1 in Spokane Valley and outranks every other local shop in Spokane — trailing only the national chain on the highest-intent queries. Those are the rankings that drive booked calls.