/ CASE STUDY · CASE.04
Alpine Auto Glass
Spokane Valley auto glass: ranked #1, ahead of the national chain.
#1on Google · Spokane Valley · ahead of Safelite
“auto glass repair spokane valley” · SERPAPI
299
ORGANIC KEYWORDS · SEMRUSH
~283
EST. MONTHLY ORGANIC · SEMRUSH
- 131 → 309
- TRACKED KEYWORDS
- 137 → 269
- MONTHLY SESSIONS
- Eleven
- ORGANIC #1 RANKINGS
- 5 months
- IN
| Period | Organic sessions |
|---|---|
| Baseline | 137 |
| Point 2 | 148 |
| Point 3 | 157 |
| Point 4 | 169 |
| Point 5 | 174 |
| Point 6 | 196 |
| Point 7 | 210 |
| Point 8 | 214 |
| Point 9 | 227 |
| Point 10 | 244 |
| Point 11 | 257 |
| Now | 269 |
ILLUSTRATIVE
Auto glass is Safelite's category. They have a bigger budget, a larger truck fleet, national TV spend, and a mobile app. On its home turf — Spokane Valley — Alpine ranks #1, ahead of Safelite and every other shop. Across Spokane proper, it sits second only to the national chain on the highest-intent, ready-to-book queries, ahead of every other local shop in the city.
The strategy was tight from the first week: service-specific landing pages, Spokane geographic bonding built into the entity structure, and intent-first content built for customers who already knew they needed the work done. No chasing commodity volume or fighting Safelite on brand searches that weren't winnable.
From a baseline of 131 tracked keywords and 137 monthly organic sessions, Alpine expanded to 309 tracked keywords and 269 monthly sessions in five months. Doubled traffic. Eleven organic #1 rankings on Spokane auto glass terms.
Now, Alpine owns #1 in Spokane Valley and outranks every other local shop in Spokane — trailing only the national chain on the highest-intent queries. Those are the rankings that drive booked calls.
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