Alpine Auto Glass

Client Case Study

Spokane auto glass: beating national chains on the queries that convert

From Local Auto Glass Shop to a First-Page Presence

Auto glass is Safelite’s category. They have a bigger budget, a larger truck fleet, national TV spend, and a mobile app. On most Spokane auto glass searches, they hold first position by default.

On the queries that actually matter for a local shop — the ones where the person is ready to book — Alpine Auto Glass beats them.

The engagement started in November 2025. The strategy was tight: service-specific landing pages, Spokane geographic bonding built into the entity structure, and intent-first content built for customers who already knew they needed the work done. Let’s not chase commodity volume or fight Safelite on brand searches that weren’t winnable.

From a November 2025 baseline of 131 tracked keywords and 137 monthly organic sessions, Alpine expanded to 309 tracked keywords and 269 monthly sessions by March 2026. Five months. Doubled traffic. Eleven Position 1 rankings on Spokane auto glass terms.

Position tier highlights:

Position 1 for Spokane auto glass replacement (ahead of Safelite)
Position 2 for windshield replacement, Spokane, WA (directly behind Safelite)
Position 2 for car window replacement Spokane (directly behind Safelite)
Position 1 across a full cluster of Spokane auto glass service variants

Being the only local name on the first page of any of these queries is the win.

Now, Alpine is the name Safelite consistently loses to on the keywords where customers are most ready to book — these are the wins that drive calls.

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