Alpine Auto Glass

Auto glass is Safelite's category. They have a bigger budget, a larger truck fleet, national TV spend, and a mobile app. On its home turf — Spokane Valley — Alpine is the top organic result, ahead of Safelite and every other shop. Across Spokane proper, it sits second only to the national chain on the highest-intent, ready-to-book searches, ahead of every other local shop in the city.

The strategy was tight from the first week: a separate page for each service instead of one page trying to be everything, each one tied clearly to the Spokane and Spokane Valley neighborhoods Alpine actually drives to, and writing aimed at someone who already knows they need a windshield — not someone browsing. No chasing big vanity search numbers, and no fighting Safelite over searches for Safelite's own name, which no local shop was ever going to win.

From 131 searches it ranked for and 137 visits a month, Alpine reached 278 searches and about 247 visits. The sharper number is where those rankings landed: searches in the top three went from one to twenty-three, and eight of them now return Alpine first. In ad terms, that traffic would cost about $989 a month to buy, up from $432 at the start.

Now Alpine owns the top organic spot in Spokane Valley and outranks every other local shop in Spokane, trailing only the national chain on the searches that come from someone with a cracked windshield right now. Those are the rankings that drive booked jobs. It's worth showing how that math actually works, because the numbers look small at a glance: “auto glass repair spokane valley” gets about 90 searches a month. Ninety sounds like nothing — until you notice that every single one is someone who needs glass replaced this week, in the town Alpine serves. At a few hundred dollars a job, owning that one search is worth more than thousands of curious visitors who were never going to book anything.