STM Canna

Client Case Study

Turning Commercial Pre-Roll Search Demand into Visibility

STM Canna operates in a different league than most of the clients we work with. This isn’t local service SEO—it’s national visibility in a highly competitive, product-driven market where buyers are comparing equipment, specifications, and production capabilities.

When they came on board, the opportunity wasn’t just more rankings. It was owning the commercial and automated side of pre-roll production—where real purchasing decisions happen.

Because that’s the difference.

Searches around general terms or consumer curiosity are one thing. But terms tied to commercial pre-roll machines, automated systems, and production-scale equipment are where actual buyers live. That’s where contracts get signed.

So we focused the strategy there.

We built out authority around high-intent equipment queries, strengthened product-level relevance, and made sure STM consistently showed up for searches tied to automation, scale, and manufacturing efficiency. That meant aligning their site not just with keywords—but with how operators, manufacturers, and multi-state businesses actually evaluate equipment.

The result is a serious shift in national visibility.

More importantly, they’ve carved out space at the top of the market. STM now leads in visibility against major competitors in the category, establishing itself as a primary option for businesses actively searching for production-scale solutions.

In this market, you’re not competing for attention—you’re competing for purchase intent. Ranking for “what is a pre-roll” doesn’t move the needle. Ranking for commercial pre-roll machines, automated production systems, and industrial workflows is what drives revenue.

What Changed Under the Hood

Stronger alignment with commercial and automated equipment searches
Expanded visibility across production-scale and B2B buying queries
Improved positioning against national competitors in the same category
A more complete search presence across the full equipment lifecycle

The outcome is exactly what STM needed: not just more traffic, but the right traffic.

They’re now showing up where serious buyers are evaluating equipment—at the exact moment decisions are being made.

Plain and simple, Kevin knows how to drive Internet traffic to you, and do it in a useful way that actually generates more revenue, not just curious web clicks.

Shane Dean Google

Kevin has been an outstanding digital marketing partner. He is a quick study, transparent in his communication, and driven by results. We look forward to working with Kevin for many years to come.

Ross Blevins Google

Kevin at August SEO has done a great job managing my business. He communicates well month to month, so we know the work that was done and plan to improve our SEO rankings.

Joshua Wall Google

Kevin is a true pro. He is organized, methodical, thorough, timely, listens, and has the skills to do what he says he will do. He will get results! I highly recommend August SEO. Best in Spokane by far.

Erik Blackerby Google

Kevin is extremely attentive to my needs! Personally very accessible, extremely efficient, and punctual. His cost-effective service is the best in the Spokane area for sure.

Nathan Sallee Google

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