Ferrante’s Cafe

When Ferrante’s came on board, they had something most restaurants would kill for—strong local loyalty and a well-known presence in their immediate area. The challenge wasn’t the product or the experience. It was visibility beyond their immediate neighborhood.

Search engines weren’t fully connecting Ferrante’s with the broader set of “Italian restaurant” and dining-related searches happening across Spokane. For anyone outside their immediate radius, they simply weren’t part of the consideration set.

So the focus was on expanding that reach.

We worked on strengthening category alignment, improving how their offerings were presented to search engines, and building relevance around the types of searches people use when they’re deciding where to eat. That meant leaning into terms tied to Italian dining, gelato, and local food discovery—then making sure the site clearly supported those queries.

Even within a short five-month window, the shift is substantial. Ferrante’s now holds 30 keywords ranking in the top 10 and multiple placements, breaking into top positions for highly relevant local searches.

More importantly, visibility didn’t just increase—it expanded outward. Ferrante’s is now showing up for searches like “Italian restaurants Spokane Valley,” “Spokane gelato,” and other discovery-based terms that bring in customers who weren’t already familiar with the brand.