Writing SEO Content in Spokane & Spokane Valley

To comprehend what a digital marketer means when they mention "writing SEO content", it's helpful to understand the phrase in its simplest form:

• "SEO" refers to Search Engine Optimization, which is the practice of improving a website so folks can find it on major search engines like Google, Bing, & Yahoo.

• When we say "content," this can be a wide range of material (more on that later) that lives on the web - whether blog posts, articles, website pages, or even social media posts.

Creating SEO content is all about giving people real value.

Unfortunately, we can't tell you everything we know about optimizing content for search engines here, simply because that's how we earn a living. But to understand what we offer your business, here's a simple outline of what it takes to be successful when writing Spokane SEO content in 2022 and beyond:

• Keyword Research: To bring in additional traffic from search, you must be a master of keyword research before you even begin to write. It's imperative to focus on keywords that already garner a healthy amount of volume – in other words, you essentially write with a particular direction in mind while staying on a topic that people are already searching for.

• Keyword Optimization: Knowing when and where to use keywords while writing SEO content leads to maximum relevance scores from Google.

• Content Organization: Content on your website needs to be arranged sensibly. It is excellent for your SEO, and it also helps visitors on your site discover other relevant content you offer very quickly.

• Content Promotion: After you write something, you'll want to quickly increase its visibility by sharing it across all your connected social networks while simultaneously attracting backlinks (you'll also want to focus on your internal linking structure).

📌 ALSO: A Quick Word on Search Ranking Intent

Pleasing the search engines (who will return the favor with better search rankings over time) is one thing. However, you also need to consider your potential customers, and to do this, you must offer value in your written content that far exceeds what your search engine optimization methods can provide.

If you start writing your content with the sole intention of pushing your website up in SERPS or getting larger numbers of search engine traffic (hits), you will likely be disappointed with the entire process of content creation - and that would be because you're DOING IT WRONG. Now, if you reverse that process, you'll probably have an epiphany.

Don't ever try to "fake" it when you sit down to write your Spokane-area SEO content if all you're trying to do is achieve a high rank and drive those juicy click-throughs. As a rule of thumb, if your content doesn't provide any additional value to a search engine user, press "delete" and try something else.

Webmasters who opt in to this terrible strategy regardless and publish "thin," low-value content anyway - can expect to be heavily penalized by Google at some point down the road. Google has been accelerating the pace at which they lower rankings for these kinds of spammy websites for quite some time now.

We've seen several of our clients' competitors in Spokane & Spokane Valley get knocked down by recent changes to Google's algorithms. Many sites have been slowly losing their rankings because they're either unaware of established webmaster guidelines or haven't looked into how to write SEO content for Spokane appropriately. In recent years, I would estimate that most websites are now being penalized for performance-related issues (heavy websites that don't load quickly).

One last thing to note is that Google has eyes everywhere, and they measure web traffic in a variety of ways through the Google Analytics (and Webmaster Tools) suite, which just about every webmaster on the planet uses. For that reason, they usually have some idea of a website's performance information before the owner of the website does!

If Google's bot army spots a poorly built website that isn't being maintained, has high bounce rates, and, conversely, meager conversion rates (sales/leads), one could reasonably expect that a site like this will see its rankings drop over time.

When Google measures your business website, will you make the grade?

Contact us for a FREE evaluation to see if we're a good fit for your business!

We help our clients craft custom articles and blog posts designed to pair with branded social media graphics & 100% unique copywriting.

You might also be interested in our article on the pitfalls of doing your own SEO, or you might want to learn about content optimization directly from the horse's mouth (via Google's webmaster guidelines).