I quickly want to touch on some of the characteristics of businesses that will usually be a good fit for trying out Search Engine Optimization Services.
First off, we recommend that almost any business be successful before you even consider contacting an SEO provider. You might then say well, isn’t everyone supposed to be doing SEO? To an extent, that’s true, but there are some qualities/characteristics that most Search Experts will check for to ensure any new clients are going to be successful. Not everyone is in a position to be helped by SEO, and that’s a difficult concept for many business owners to understand!
You’re Stable – Many SEOs have tried to help startup businesses (with shoestring budgets), but it rarely works out. It would be best if you had a steady flow of income already coming in to afford a decent Search Expert. It’s helpful to have a solid foundation of incoming funds to afford your SEO plan for a minimum of 6 months (this is the absolute lowest possible term for us, and even this may not produce any substantive results). Suppose you can’t see yourself paying each month for a period of this length. In that case, you should wait for a while and exploit traditional marketing avenues until you are better with your digital marketing budget.
Established Website – A reasonably obvious requirement, I suppose, but people have approached us before talking about improving something that doesn’t even exist. What are we supposed to work on? It’s essential to differentiate the two fields of Design vs. SEO. They are different fields with very different directions. They must work together to provide a great user experience and satisfy Google’s growing list of UX (user experience) requirements. While the design is fundamental to user experience, it won’t rank your website on its own. If the plan is the foundation, your SEO is the framework.
