FREE SEO Analysis
We’ll email you a helpful report that details where your website stands when compared with your competitors.
An SEO Analysis will always be essential part of any effective digital marketing strategy!
What is an SEO Analysis Anyways?
An SEO audit describes the process of inspecting a website to determine ways to improve its position in search engine results. An SEO Analysis should not be done solely to get a higher SERP (search engine result page) but also to increase organic referral traffic from those search results.
Organic referral traffic is one of the essential SEO metrics that marketers track as part of their more significant inbound marketing efforts. These are the “unpaid” or “natural” search results instead of paid advertising placements.
An SEO analysis may begin with an initial report on potential improvements such as keyword placement, new content development, URL optimization, duplicate or low-performing content. Because search results change frequently, SEO analysis is often an ongoing process that includes using a keyword rank tracker or a SERP tracker to measure your SEO efforts against industry data, rivals, and goals.
A comprehensive SEO analysis will also look at your website’s backlink profile. This refers to the number and quality of inbound links pointing to your website from other websites.
Backlinks are among the most critical factors in search engine ranking algorithms, so it’s essential to have a strong backlink profile.
What’s the Point of this SEO Analysis?
Organic search traffic is still one of the digital world’s most effective sales and marketing channels. A prospect has little opportunity to learn about your business if a website can’t be readily found via relevant searches, whether on a desktop or a mobile device.
SEO analysis is the approach for ensuring that your business is visible to today’s customers. It’s also how you can stay ahead of your competitors.
Here are the benefits to performing regular SEO analyses:
- It enables you to identify and address any technical issues preventing search engines from properly indexing or ranking your site.
- It provides a more detailed understanding of how people interact with your website and which keywords drive traffic to your site. This information can improve your website content and structure to better match the needs and interests of your target audience.
- SEO analysis can help identify opportunities for link building and other off-site SEO activities that can improve your site’s search engine ranking.