What Is Keyword Analysis?
A keyword analysis evaluates and analyzes keywords and search phrases to determine which ones are likely to bring people to your website.
To determine which keywords are appropriate for your business, conduct comprehensive keyword research and evaluation.
Nowadays, many software programs allow users to perform keyword analysis. The most well-known is Google’s Keyword Planner tool, which does not provide complete information for search phrases.
Why Is Keyword Analysis Important?
Performing a keyword analysis is necessary to determine which keyword will most benefit your content. The selection of keywords is an essential component of SEO strategy, and examining these terms might assist you in gauging the efficacy of your campaigns. You may wing it by making educated guesses about a few of those words and phrases, but there’s no need to risk it.
It would be best to research the keyword and its synonyms, including any relevant keywords that better complement your material. It would help if you learned more about the term’s primary intent and general search volume.
After that, you can often sort your keyword list by the top 3, top 10, top 20, or top 50 to indicate where you’re succeeding and where there’s room for improvement.
Keyword intent examples
For example, you may find during your study that there is a potential to create informative content about a product or service you provide. This might be the case if you already have a page where users can buy.
Knowing a keyword’s difficulty is also helpful in determining if a term is worth pursuing. The ranking problem for a key phrase in organic results is resolved by its keyword difficulty. The percentage indicates how difficult the word is, 0 being the easiest and 100 being the most complex.
If your website eventually becomes an enormous success, you might be able to go for more complex terms in the future. If your website is relatively new, you don’t want to go for an 80 to 100-difficulty keyword. It’s more feasible to target a term with a difficulty of 10 to 30.
Knowing metrics like these will help you make more informed decisions regarding your money on organic search campaign promotion.
Perform a Competitor Analysis to Expand Your Keyword List
Another helpful technique to supplement your keyword analysis process is to study your competitors.
- The number of common keywords you share with rivals.
- The total number of organic keywords they have.
- The organic traffic of each competitor is typically estimated.
- View your competitors’ average organic traffic costs.
- For each domain, how many paid keywords are there?
Search for More Keyword Ideas
You may also use keyword analysis to increase the size of your keyword list in a variety of other ways. You can type a seed keyword related to your business in most SEO software tools. Then you’ll be able to view variations of that keyword and which ones have the highest search volume (the most crucial metric in many cases).
Here are some pointers to assist you when browsing through the most appropriate keywords:
- Gauge Difficulty: Analyze the percentage of keyword density to see whether it’s worth pursuing a term. Even if a phrase has a high search volume, attaining a good position in the SERPs might be difficult if the percent of keyword density is also high.
- Consider Relevance: Consider how valuable and relevant the traffic from specific keywords would be for your company. For instance, you might come across a keyword with a lot of search activity or discover that a rival gets a lot of traffic for a particular term. However, visitors to your site may not produce income just because they are coming from these new queries – it takes work doing conversion optimization to make that happen.
- Utilize Long-Tail Keywords: Long-tail keywords are less competitive, but they are more purposeful and often have commercial intent. This means that people who search for information using these terms are more likely to buy a specific product or service.