Content Creation for Small Businesses is all about showcasing the best parts of your brand in an entertaining way. So how do you go about doing that? Well for one thing your content needs a rock-solid purpose right from the start.
Keep your readers engaged by sharing your wealth of experience with the audience. This is such an easy thing to offer, is something everyone possesses, and yet it remains one of the best things you have to give to your customers. The hard part for many is learning how to express your passion, work-ethic, or love of your company – via digital means. Its easy to just sit there stumped while you watch other people being creative online. The good news is that it may not be as tough as it looks once you get going!
Social Media Recommendations
If your intended medium is Social Media, you’re going to need to be short with your post body and for the most part let your photo or video choices shine. Especially on Facebook, Instagram, or Twitter. Then complete your package with a related, linked blog post tied to your main eye-catching piece of photography to capitalize on your efforts. That cool photo that Stephanie clicked might then get showed to her friend, who ends up reading your linked blog post, and eventually considers your product. So the goal then becomes, how many opportunities like this can you create for yourself by simply informing the masses with whatever helpful tips or advice you have to give them?
If you can get visitors back to your website, well, now you have some additional opportunities to showcase your products. Always think about how you can tantalize a person within the sliver of a time-frame you’re allowed in someone’s news feed. More importantly, think about how you can create tastefully placed links into your content that will actually help people do something like, oh I dunno, find information? Don’t just smash your irrelevant link into people’s foreheads right off the bat. Offer some advice on a topic you’re knowledgeable about, hopefully something that makes you look like an authority on the matter.
Is Anyone Out There? … (crickets)
Another thing to think about is – How many seconds is your post going to be visible in your viewers news-feed? For that matter is your post being noticed at all? You don’t have long to catch people’s attention, so always consider that it takes something special to succeed with your social media tactics. Once you get a personal, branded style developed that fits your content – you’ll be surprised at how easy it becomes to generate additional posts in just a few minutes. If you’re really cut out for this kind of role, after a while, things will just start flowing and you’ll find yourself with a loyal following that wants to see more every week. If things don’t start developing after a while, you may just have to find yourself someone who excels in this arena, we’d be happy to help!
Check out our other article about the Pitfalls of doing your own SEO.