If you’re a business owner in the Coeur d’Alene area, navigating the necessary marketing channels to get your products in front of new eyes, especially local ones, is challenging to say the least. When it comes to getting your company to be one of the first results to pop up on Google, now you’re into “double black diamond” territory.
If you’ve already started your search to find a CDA SEO expert, you’ve most likely come across a handful of different digital marketing and SEO companies.
Calling around and learning about them all individually by phone can be somewhat helpful to get a sense of each company. Still, newcomers to the SEO world will run into lots of jargon, false hope, & empty promises.
If you live in Coeur D’ Alene, hiring a CDA SEO specialist should begin with learning the basics of SEO so you can determine what you’re looking for in an SEO consultant.
If we’ve at least piqued your interest so far, read below to find out what is and isn’t worth your money.
Let’s Start w/ this for the Uninitiated – What is SEO?
SEO, or search engine optimization, is the process of optimizing any content to rank well by Google’s search algorithm. “Rank” refers to your website’s placement within search results. If you rank well, your content will show up at the top of the list; if you rank poorly, you’ll be shown much further down.
Google is constantly receiving new information and content every second. To make sense of all that data, Google uses “crawlers,” or bots, to scan the info on a page and know where to put it. Google takes all of that information and sorts & organizes it based on a number of different factors. It analyzes keywords or phrases that are relevant to each page and then creates millions of correlations between all these data.
CDA SEO experts try to understand how Google works to help businesses get their piece of the search engine pie. People do searches based on specific terms that fit their needs, like “best body wash” or “Italian restaurants near me.”
By using specific phrases that people are searching for and implementing both on-page and off-page SEO strategies, a proficient specialist can often optimize content to perform better on Google.
Why Does SEO Matter Locally?
If you’ve already dipped your toes into SEO, you might have also discovered how frustrating it can be. It’s a lot to take in, which is why experts have sprung up to fill this critical need for many small business owners. However, you might think, “SEO is all nonsense, and it won’t help me with any local business.”
We’d strongly encourage you to reconsider that stance. CDA SEO is not only a great way to garner online traffic, but it can also be one of the best ways for locals to find your Coeur D’ Alene, ID business.
One search query we discussed earlier was “Italian restaurants near me.” The “near me” portion of the search is becoming increasingly common, with more people using Google to find local businesses that can serve them around town. SEO can help match these customers to your business, and it’s not as tricky as you’d probably think.
Any traffic you’re losing from not optimizing your content for Google could cost you lost business. If you can show up as one of the first few results within Google’s extremely dominant search engine, it can be a stellar way to bring in new business.
What Does a CDA SEO Specialist Help With?
Ideally, a CDA SEO expert can perform a full audit of your website, optimize any weak content, and produce new content, while updating your existing content that isn’t well optimized.
We offer a FREE SEO Analysis which is a complete analysis of your website’s main keywords, performance information, and incoming backlinks. It will help give your SEO specialist any necessary information they need to account for during the optimization phase.
SEO specialists should also be able to deliver valuable, high-quality writing for your company that is dialed in to target key phrases relevant to the goods or services you provide. If you’ve hired someone bringing content to the table – and it isn’t ranking, that’s a good sign that you should probably try a different CDA SEO agency. Don’t give up. There are good agencies out there.
When hiring an SEO specialist, you can begin with an honest conversation about your needs as a business. Unfortunately, SEO is a flooded market, and plenty of con artists out there aren’t worth your time. It’s essential to take the time and ensure you’re finding the right SEO provider who can get the job done.
If you perform many searches in the Coeur D’ Alene area, you’ll quickly see which providers HOLD RANKING POSITIONS OF THEIR OWN in your area. If you can’t find them easily, don’t even consider hiring them, as, at this point, they’ve shown you that they aren’t proficient in SEO. It’s as simple as that.
August SEO Can Help w/ Your CDA Search Marketing
Hiring a proficient Coeur D’ Alene SEO specialist is daunting. Mixed with the other tasks you must perform running your business every day, it probably feels almost impossible when you think about it.
This is where we’d like to make things easy for you. At August SEO, we pride ourselves on getting to know our clients so we can provide content, web & graphic design, and technical SEO services – that will allow each of them to achieve the best possible results for their Coeur D’ Alene area businesses.
We take care of our client’s websites through transparent, honest, and organic search engine optimization. We understand that great SEO comes from detailed research and prioritizing great, well-written content. Therefore, we avoid “black-hat” techniques (cheating) and steer clear of thin or low-value content. We can help you dominate your local competition online; we’re only a phone call away.
If you need a CDA SEO specialist, please get in touch with us at our toll-free number, 1-888-509-3233 – or use our contact page. We’d love to hear what you have going on with your business to see if we’d be a good fit for ensuring you get the business and traffic you deserve.